CALI PRESS MERCH

i worked with all time fav coffee shop cali press in bondi beach to design a cohesive range of apparel for staff uniforms and public merchandise. the project centred around a key graphic that could translate across t-shirts, hoodies and accessories, supported by additional designs created specifically for public release. the outcome is a versatile merch system that balances simplicity and impact, reinforcing the cali press identity through wearable, repeatable visuals.